This means that hoteliers will now be faced with revenues throughout the year, not just the duration of the contract, in addition to the costs they have incurred, as the issue of the sale of rooms has been settled with one or two large contracts. Contracts are essential in the business world because they protect relations between two parties throughout their cooperation. It is a fact that the structure of tourism has changed and will change even more in the years to come. Tour operators have always been and will be very important players on the way to hotels and resorts, but the trend is now downward and many partnerships also involve risks of organizations that seem to be stable and reliable. The solution is unique for everyone and involves more work dispersion, more focus on the online part, which has caused the most important problems for tour operators, with an emphasis on marketing (online and offline) and concept design for each hotel. This does not mean that tour operators should be excluded, but it is important to ensure that the course of a hotel does not depend on the financial situation of one or more tour operators. At the same time, the loss of dependence on tour operators deprives them of the advantage of negotiating for lower prices. The sooner the hotel provides the necessary information, the sooner the tour operator will put ownership on their systems and disseminate the information more efficiently. The information provided should be up-to-date, including data on general improvements to the hotel`s product, descriptions of changes in the previous period and everything the hotel offers its guests. In the past, we have seen some “aggressive” notions of tour operators, such as the well-known problem with the drachma. It would not be unreasonable for hoteliers to ask for a guarantee for their money. In order to better understand the dynamism and aspirations of each tour operator regarding our hotel, we should first ask some key questions. These questions, in addition to the necessary and useful information on future cooperation, make a clear statement to the tour operator that the hotel is made up of people who have an in-depth knowledge of the industry.

At the same time, they manage to strengthen the position of hoteliers against several requests from the other party. As simple as they may seem, these actions take time and are generally more complicated than expected.