A licence is granted by one party to another party as part of an agreement between these parties. In the case of a government-issued licence, the licence is obtained by application. In the case of a private party, it is a particular contract, usually in writing (for example. B a lease or other contract). The simplest definition is “a licence is a promise not to file a complaint” because, with the exception of a marriage license (which grants only official recognition of the relationship between the two persons), a licence of the licensed party allows either to engage in illegal and criminal activity without the licence (p.B. fishing, driving a car or operating a radio or television channel) , to do something that would violate the rights of the licensing company (for example. B make copies of a copyrighted work) that could be sued without the license, the conceded, civil, criminal or both. Brands are significant commercial sources, namely brands, logos or slogans. Brand licensing agreements allow trademark holders to let others use their IP.

For a company that has an excellent product but does not have the capacity to manufacture it, licensing is a great way to market that product. Entrepreneur says that, among the possible opportunities to market a product, licensing “offers the greatest potential return on investment and has the greatest chance of success.” An example of a licensing agreement in the restaurant industry would be that a McDonald`s franchisee has a licensing agreement with McDonald`s Corporation that allows them to use the company`s branded and marketing materials. And toy manufacturers regularly sign licensing agreements with movie studios and give them the legal authority to produce action characters based on popular similarities of movie characters. Copyright licensing agreements are often used for consumer goods, as are brand licenses. They are also used for distribution, for example. B with musical works or films. A licensing agreement is an agreement by which a licensee grants another company the right to intangible ownership for a specified period of time and the donor receives a royalty from the taker in return. Intangible property includes patents, inventions, formulas, processes, drawings, copyrights and trademarks.

[8] Access to Harvard innovations should be as simple as possible. Our licensing agreements are fair and reasonable, and experienced OTD employees will work with you to help you achieve your business goals. To give you an idea of how these licenses are taking shape, we are pleased to provide you with a series of illustrating examples. If you have any questions about these examples, please contact us. The benefits of licensing can be viewed from two angles: licensees and licensees. If someone has a franchise, there may be a licensing agreement, and there may be several types of licenses within the franchise. For example, a McDonald`s franchise could include licenses for the use of the McDonald`s logo on products and packaging and another license for the manufacture of its patented processes or ingredients. Get a lawyer who has expertise in licensing agreements. These agreements are complex and situation-specific. Many lawyers know how to build a general contract, but they cannot know the details of licensing agreements. An intellectual property lawyer could be a good place to start.

Licensing agreements can cover a large number of real estate: property, personal property or intellectual property such as copyright, trademarks or patents.